An image can depict more than a thousand words. Many marketers innovatively choose image display to connect with the users conveying the product and service’s actual use. So, it becomes mandatory to have amazing pictures to attract the audience. Many marketers and advertisers choose CGI as a marketing tool to promote the product or services. A high-quality image will help in giving a clear understanding of the product or service.
Computer-generated imagery is the application of computer graphics to create a photo, video, print media, etc., to induce the audience to take their buying-decision. CGI can help to transform a simple image using algorithms. This helps the user to get an idea about the product. With CGI’s help, you can use different effects, colours, backgrounds, etc., according to the preferences and requirements. This is mostly used by ecommerce retailers, interior designers, architects, real estate agents, etc., to make an interactive catalog. It will give a realistic image as per your imaginary picture in your mind. Plus, it saves time, effort, and cost as it does not require a big set-up or infrastructure, lighting effects, and a huge team of photoshoot professionals. In CGI, the professionals can build an attractive image using a simple image sitting at a place using algorithms.
Advantages of computer-generated imagery:
- Eliminates costs – The traditional photo shoot requires a huge set-up, professional manpower, right lighting, etc. It incurs lots of costs, time, and effort. CGI uses advanced software to build an image, and also it does not require travelling to find the perfect location. CGI will add any background of your choice at a click of a mouse. And the best thing is this application gives a realistic photo.
- Impress viewers – In online shopping, the product imagery catches the eye of the viewer. So, a CGI developed image always catches the attention of the viewer. This will induce customers to buy the product. As the customer will get to know the full view from the CGI generated image. This will make it easy for the viewer to make their buying decision.
- Saves time – CGI helps create an image sitting in one place, and it can change the whole image in a click. It saves time and requires less manpower. It is a fun experience creating innovative images transforming an imperfect shot into a perfect one.
- Optimizes the website – Interactive CGI is the best tool to build an attractive e-commerce website. A consumer will always make their decision depending upon the product image. So better the image, more and more consumers will decide to buy it. Also, a high-quality CGI image will enhance your website.
- Product variations – CGI is best when a single product can be used in multiple variations. CGI helps in viewing a product in different variations. It can be used to show the differences in colour, size, texture, and feature in an impressive way and make it easy to understand.
Above are all the basic benefits of computer-generated imagery for businesses.
